Privacy Policy
Effective Date: June 1, 2025

This Privacy Policy (“Policy”) describes the manner in which Joyride (“we,” “us,” or “our”) collects, processes, uses, stores, discloses, and otherwise handles personal data in connection with your access to and use of our websites, mobile applications, digital services, and any other platforms or communications (collectively, the “Services”).By accessing or using the Services, you acknowledge that you have read, understood, and accepted the terms of this Policy. This Policy is intended to comply with applicable data protection legislation, including the General Data Protection Regulation (EU) 2016/679 (“GDPR”), and is incorporated by reference into our Terms of Service.
1. Collection of Personal Data
In the course of operating the Services and conducting our business, we may collect, receive, and otherwise obtain various categories of personal data that you, directly or indirectly, provide to us. Such data may include, without limitation, identifying information such as your name, email address, telephone number, mailing address, and other contact information; account credentials and transactional history; device identifiers, geolocation data, browsing behavior, and metadata associated with your interactions with the Services; and marketing preferences or responses to communications.We may collect this information when you voluntarily submit it, when it is automatically captured through technological means, or when it is provided to us by third-party affiliates, data processors, or marketing partners acting on our behalf or pursuant to independent arrangements.
    2. Legal Basis and Purpose of Processing
    We process your personal data on the basis of one or more lawful grounds as prescribed by the GDPR, including the performance of a contract to which you are a party; compliance with our legal obligations; the pursuit of legitimate interests (including but not limited to product improvement, fraud prevention, business development, and advertising); and, where required, your explicit consent.Personal data may be processed for purposes including, but not limited to, customer account management, fulfillment of orders, provision of customer support, internal analytics, system administration, content personalization, behavioral advertising, commercial outreach via electronic means (including but not limited to email, SMS, push notification, and telephonic communication), and compliance monitoring.
      3. Use of Data for Marketing and Profiling
      Where permitted under applicable law and/or upon your express opt-in, we may utilize your personal data, in combination with third-party data, to engage in direct marketing communications and targeted advertising initiatives. This may include the use of hashed identifiers, device-level tracking, lookalike audience construction, and cross-channel behavioral profiling conducted via advertising networks or social media platforms. You retain the right to withdraw consent for such processing at any time, without affecting the lawfulness of processing conducted prior to such withdrawal.
        4. Cookies and Similar Technologies
        We utilize cookies, web beacons, tracking pixels, device fingerprints, local storage, and other analogous technologies (collectively, “Cookies”) to enhance your user experience, analyze traffic patterns, remember user preferences, and enable behavioral advertising campaigns. You may control or restrict the use of Cookies through browser settings or through the cookie preference tools we may make available, though doing so may impair certain functionalities of the Services.
          5. Data Sharing and Disclosure
          Your personal data may be shared with trusted third-party service providers, contractors, and partners who are contractually obligated to maintain confidentiality and to process such data solely in accordance with our instructions and applicable law. We may also disclose personal data in response to lawful requests by public authorities, to satisfy applicable legal or regulatory requirements, or to enforce our rights under applicable law.We reserve the right to transfer or assign your data in the event of a merger, acquisition, reorganization, or sale of assets, in which case your data will remain subject to protections no less stringent than those set forth herein.
            6. International Transfers
            To the extent that personal data is transferred outside of the European Economic Area (“EEA”), we ensure that such transfers are conducted pursuant to appropriate safeguards, such as standard contractual clauses approved by the European Commission, or other lawful mechanisms ensuring an adequate level of protection for the transferred data.
              7. Data Retention
              We retain personal data for no longer than is necessary to fulfill the purposes for which it was collected, including satisfying any legal, accounting, or reporting obligations, unless a longer retention period is required or permitted by law. The criteria used to determine retention periods include the nature of the data, the purpose for processing, and relevant legal requirements.
                8. Your Rights Under GDPR
                Subject to applicable law and certain exceptions, you may have the right to access, rectify, erase, or restrict the processing of your personal data; to object to the processing thereof; and to data portability. Where processing is based on your consent, you may withdraw such consent at any time. Requests to exercise any such rights should be submitted in writing to the contact information below. You also have the right to lodge a complaint with the data protection authority in your jurisdiction.
                  9. Data Security
                  We implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk, including protections against unauthorized access, unlawful processing, accidental loss, destruction, or damage of personal data.
                    10. Modifications to This Policy
                    We reserve the right to amend or update this Policy from time to time. Any changes will be effective upon posting of the revised Policy, and we encourage you to periodically review it to remain informed of how we handle personal data.
                      11. Contact Information
                      If you have any questions, concerns, or requests regarding this Policy or our data practices, please contact:Joyride Privacy Team
                      Email: support@joyride.supply